Amidst lush cabbage palms rests a region in South Central Florida welcoming your visit. Come stay and play. Explore pristine freshwater rivers and lakes. Discover abundant wildlife and unique elements of an original Florida frontier. Enjoy the relaxed atmosphere of antique towns, or play a round of golf on a scenic course under sun-kissed skies.
In 1994, the executive director of FHREDI, Betty Neale at that time, secured an intern from the “Eunice Sullivan Economic Development Intern Programs” to assist in the organization of a Regional Tourism Association comprised of FHREDI counties and communities on the east side of Lake Okeechobee. The Association developed marketing strategies and facilitated in the development of a Greater Lake Okeechobee Region & Peace River Basin as a tourist destination.
In 1997, the Association became known as Florida’s Freshwater Frontier, FFF for short. FFF filed Articles of Incorporation on March 11, 1997. FFF shares the same executive director and Board of Directors as FHREDI.
FFF, Inc. is charged with the duties of tourism development for FHREDI. FFF markets the Region as a tourist destination by promoting its charming towns, unspoiled wildlife habitats and Florida’s true heritage in Florida’s Heartland, also known as Florida’s Freshwater Frontier.
To discover the many heritage, cultural, and nature-based tourism assets in Florida’s Freshwater Frontier, watch the :30 second video below and log on to www.FloridaFreshwaterFrontier.com