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Site Selection magazine published an investor's profile on Florida's Heartland in their July 2013 edition entitled, Fertile Fields:
Companies large and small are betting big on an expected economic resurgence in a Florida region known more for its muck than its money.
If these firms have their way, the six- county region between Lake Okeechobee and the West Coast of Florida will become one of the fastest-growing economies in the Sunshine State in the coming decade.
Investors as diverse as Coca-Cola and CPR Tools are part of this wave of firm belief in Florida’s Heartland, an agricultural mecca that stretches from the Peace River in Central Florida all the way south to the northern outskirts of the Florida Everglades.